Amberley, an astute industry professional with extensive experience in public policy, founded Realfoodprice in 2024 in response to identified structural inefficiencies within Australia's food supply chain. Recognizing the critical need for market transparency, she established this data-driven platform to address the competitive imbalance affecting both producers and consumers.
Through rigorous market analysis and comparative price assessment, Amberley developed a methodology to clearly communicate authentic food value throughout the supply chain. Her strategic initiative to "un-supermarket" represents a paradigm shift in how agricultural commodities are valued and traded within the Australian market.
Realfoodprice exemplifies Amberley's innovative approach to economic challenges, leveraging data analytics to foster equitable commercial relationships between farming communities and end consumers. The platform serves as both an advocacy tool and a practical market mechanism designed to ensure the long-term sustainability of Australia's agricultural sector and strengthen national economic resilience.
Under Amberley's leadership, Realfoodprice continues to advance data transparency as an essential component in creating a more competitive and balanced food system for all stakeholders.